Everyone understands that and as a result every consumer feels that little pang when they think about a car driving itself. This is a different market where the payload, if you will, the risks, are extremely high. It’s not like other technologies that have come before - or where if you had a weird smartphone or an early computer and it didn’t go right for you, nobody died. How important will it be to foster consumer trust?Ĭooley: Consumer trust is going to be unusually important here. Q1: The autonomous driving era is obviously going to mark an important inflection point in the history of mass transportation. In this two-part Q&A series, Brian shares his perspective on autonomous vehicles, the social acceptance necessary to see the technology come to the masses and the potential societal implications we may witness.
To get a closer perspective from others participating in the conversation, we sat down with CNET Editor at large, Brian Cooley, a long-time technology expert as well as a veteran auto reviewer. Our first series of stories on DRIVE Publication shared a behind-the-scenes look at some of the people working on future driving technologies - from Melissa Cefkin, principal scientist and design anthropologist at the Nissan Research Center in Silicon Valley, who is researching the implications of cars and humans interacting together - to Tetsuya Iijima, General Manager of Autonomous Drive Technology Development Department at Nissan Motor Co., Ltd. But it also presents many questions about what needs to also happen in terms of fostering customer adoption and trust in the driving public - and society - at large. It’s an exciting new chapter in the history of transportation. The future of transportation is coming into full view as autonomous driving technologies hit the road.
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